HomeSimple is a San Diego based property management company servicing all types of residential clients––apartment owners, single family homes, and investor portfolios. 

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The San Diego market is incredibly competitive for property management companies, and HomeSimple was struggling to stand out in a sea full of red. 

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Most of their lead generation relied on an outbound strategy, which primarily consisted of cold calling a list of property owners. Although the business saw moderate success with this approach, it wasn't allowing them to predictably grow their business––and more importantly it was very time consuming.

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They were looking for alternative lead generation solutions that would solve this problem––which quickly became the #1 priority for the owner of the business. 

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We started the same way we do with all of our clients: Building The Strategic Narrative

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The narrative had to be unique, valuable, and clear. 

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After multiple white boarding sessions, we landed on something we were proud of––a narrative that we believed would be attractive to HomeSimple's target customer. 

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We fleshed it our further, writing both concise and long-form copy that cemented HomeSimple's story and unique selling proposition. 

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Once we had these assets built, we moved on to the next step: Landing Page Design

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HomeSimple's website was not something to be desired...

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So we bult a conversion focused landing page, implementing the key inputs of The DoorStack Formula™

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1. Strong Headline

2. ONE CTA

3. Pain Label

4. Why HomeSimple
5. Social Proof

6. Authority

7. Technical Performance

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We trimmed the fat by removing all fluff, and ridding anything that did not add value to our prospective customer. We also made sure technical performance (speed and mobile optimization) were at it's peak. 

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Finally, we moved on to the last step: Running Ads

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HomeSimple had tried Google Ads and Facebook Ads in the past with very little success.

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After auditing their existing ad account, we found some pretty glaring mistakes:

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• Keywords were set to "Broad Match" -- this led to ads being shown to irrelevant searches, and LOTS of wasted money

• Too many keywords -- the keyword strategy was unfocused, leading Google to spread their ad spend across low converting keywords

• Poor ad copy -- the ad creatives were boring, bland, and not interesting enough to compete in the highly competitive San Diego market

• They were using a goal of "maximizing traffic", instead of "maximizing conversions" -- Google was sending them anyone who would click, not the people likely to convert

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We used The DoorStack Formula™ to implement strategic changes to their ad account, set-up, and copy.

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HomeSimple now had the following in place:

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1. A Strategic Narrative that helped them stand out in a highly competitive market

2. A High-Performing landing page built to convert traffic into leads

3. High-Quality traffic coming to their new and improved site

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The results after 365 days:

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• 144 qualified leads

• 36 new customers

• 51 new doors

• $7,865 in new monthly management revenue

• And $273,475 in lifetime value added to their business​

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The key metrics here are CUSTOMERS and REVENUE.

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We dramatically increased the rate of new customers for the business. 

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You can see below, we generated 14 leads in a 30 day period...with less than $1,700 in ad spend.

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Here are the texts we received whenever HomeSimple got hired...

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It's safe to say after a year long partnership with DoorStack, the owner is thrilled!

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