After 7+ years in marketing and technology, a conversation with the owner of a brand new property management company led to a series of crazy experiments.

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All with the intention of answering the following question:

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The phrasing of the question was important. We weren't out to generate more "leads"...

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We were out to add tangible revenue for the business...without the benefits of outside funding and investment.

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At the time, the property management company was at 20 doors under management, and was relying on leads and growth from commonly used platforms like All Property Management and Thumbtack.

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Growth was stagnant. Which created a blank canvas for wild experimentation.

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Over the course of 400+ days, we launched dozens of isolated experiments, including tried and true direct marketing strategies like:

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• Free Reports

• Quizzes

• Calculators

• Video Sales Letters

• Long Form Sales Letters

• Lead Funnels

 

You name it we tried it.

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Some experiments seemed to bring us closer to the results we were looking for...

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Others seemed to bring us farther away.

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A middle of the night epiphany led to experiment #14...which became the foundation for The DoorStack Formula™.

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It was based on the premise of a commonly used strategy in B2B software.

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After all, software businesses and property management businesses have similar characteristics:

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• One Core Offering

• Recurring Business Model

• High Customer LTV

• Timing-oriented purchase

• Inherent Comparison shopping behavior

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After a month of designing, we launched experiment #14...

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Almost immediately, leads started flowing in like crazy.

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And they weren't just leads...

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They were buyers!!

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We had found what we were looking for.

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Over the next several months, we continued to build and refine the strategy.

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Fast forward to today, and we now see the following results:

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• Average cost per lead: $150

• Qualified leads: 93% (yes, no more talking to crappy leads)

• Lead to customer conversion rate: 29%

• Average return on ad spend: 7.31:1

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Realizing very few (if any) property management companies were deploying such a comprehensive lead generation strategy, we launched DoorStack to help other PM companies grow their business.

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As a growth partner, our niche industry focus allows us to duplicate these powerful results again and again for our clients.

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If you're interested in working with us, click the button at the bottom of this page to book a FREE strategy call with our team.

 

We hope to talk soon, and keep Stackin' Doors!